I believe that:
Simple is good.
Study your audience.
Thirty seconds is the essence of emotion after which the eye looks for specific meaning, longing to follow wherever you lead it.
My approach to creating is, “A can-do attitude, fluid yet steadfast in my objective”. It is a basic approach, like water that seeks its own level.

Email me at: rjdobscha@mac.com
www.dobschastudio.com